Birla White supports Make in India initiative

In sync with Make in India drive initiated by Govt. of India, Birla White, the white cement brand of UltraTech Cement,

promoted the concept of Design in India at the 13th edition of Birla White YuvaRatna Awards. This national event is popular among architecture students and fraternity because of its focus on innovative themes and designs, with an eye on sustainability.  
The event was inaugurated by Rajashree Birla, Director, UltraTech Cement Ltd, in the presence of eminent architects and construction professionals from across India. The elite panel of jury members for the Awards comprised leading architects including Ar Ramaswamy, Ar Hamir Smart, Ar Neeraj Gadgil, Ar Rajeev Sathe, and Ar Reuben D’Souza.
“As a part of Birla White’s commitment to encourage the student talent in India to dream of a beautiful future, we take pride in honoring students who come up with exceptional ideas through our Yuvaratna Awards. This year’s themes are in sync with Government's thrust on building unparalleled infrastructure for the country,” said Mr K K Maheshwari, Managing Director, UltraTech Cement Ltd.