C&A

“The Union Budget 2026 does not bring a direct impact on flex workspace and commercial real estate sectors. However, no change is also a good scenario as it brings welcome stability to the sectors by not introducing any abrupt changes. After a record-breaking year for office leasing and a growing demand for flexible workspaces driven by GCCs and startups, continuity in policy ensures the market can build on its momentum without sudden external shocks. While the budget does not address specific industry demands such as GST relief, ITC reforms, capital support for Tier-2 and Tier-3 expansion, or single-window clearances, the focus on higher infrastructure capex, development of new logistics corridors, and investment in Tier-2 cities will indirectly create strong tailwinds for urban growth and ancillary commercial demand. This provides a stable backdrop for the flex coworking sector, particularly in non-metro and Tier 2 regions.”

The problem with website testimonials and social testimonials is that you only have limited space to tell your story.
Your customer might have to keep their testimonial broad, which may make it less impactful for specific segments that really need a nudge to purchase.
That’s why it’s so important for your featured customer to share who they are speaking to in their video.
For example, Ben Johnson, CTO and Co-Founder of Obsidian Security, recommends CloudZero to companies “that have AWS spend or don’t understand their AWS spend” in his video testimonial.

With a video testimonial, you can look into the mind of the customer giving it.
This is impactful when you begin to understand different customers’ purchasing decision processes.
For example, Jeff Woglom, VP of Finance at OpenFin, explains in a video testimonial how much time he saved by eliminating manual processes with Ordway.
He highlighted the fact that Ordway is customizable and powerful, which were two differentiators that set the product apart from others on the market.

In this video testimonial example made for Celect, a predictive analytics SaaS company, you’ll see how powerful it can be when you have varying perspectives.
Michael Relich (COO) and Miles Barger (VP of Store Analytics) shared how Celect helped them make more informed decisions about inventory management. The software has changed their approach in how they shift inventory across various stores.

Sometimes, you have to show your product rather than just talk about it.
Josh Lite, Director of Performance Marketing at Plated, selected Explainify to make high-quality product videos showcasing Plated’s meal offerings.
The video testimonial features snippets of the final product that Explainify created for Plated. This makes the testimonial more visually engaging and overall powerful.